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Achieving Growth

CBS Stoneworks Mobile Design

CBS Stoneworks: 10× More Leads with a Website & Ads Strategy

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Content Created for Meta, Google Ads, CBS Website & Social Media Channels

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At CBS Stoneworks, we helped bring their craftsmanship to life online.
Our team produced high-quality videos for their website, Google Ads, social media, and promotional campaigns. We also captured professional photography to showcase their masonry projects, creating a strong visual library that powers their website content, advertising, and online presence.

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Client: CBS STONEWORKS

Industry: Masonry Contractor

Services Provided: Website Redesign, Google Ads, Meta Ads, SEO, Video/Photography Production & Content Creation, Digital Marketing IT & Support

Goal: Generate more qualified leads, create more sales and improve online presence

Listen to what the owner of
CBS STONEWORKS has to say!

Langford Signs Build & Completion
Langford Signs Build & Completion
Why We Always Use a Squeeze-Bag to Fill Joints
Why We Always Use a Squeeze-Bag to Fill Joints
I'll explain why we always use a squeeze-bag when we’re filling joints, instead of a slicker and trowel. We use this method because it both increases the quality and durability of the project - while also saving tons of time! There are a few tricks that we have to use in order to make the squeeze-bag work to fill joints, so go ahead and click play to find out what they are.
Pre flush joints in rock concrete columns
Pre flush joints in rock concrete columns
Hello friends! Watch me explain the tools I use to pre-flush concrete joints on a custom veneer rock column we recently finished. Want to see more Masonry tips? Follow us for upcoming videos or visit our website. www.cbsstoneworks.com
CBS Stoneworks Rock Venner Fence Column Install
CBS Stoneworks Rock Venner Fence Column Install

The Challenge

📱 Outdated website with poor user engament and low mobile performance

📉 No proper conversion tracking or Lead Gen forms in place (to capture customers information

💸 Google Ads running with broad match and high CPCs

🎯 Meta Ads lacked re targeting and brand consistency

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The Solution

✅ Built a fast, mobile-first website with clear CTAs

✅ Captured on location photography/videos for short video ads, website content, project portfolios and social media content
✅ Implemented conversion tracking via Google Tag Manager
✅ Rebuilt Google Ads with exact-match keywords, better ad copy, and location targeting
✅ Launched Meta Ads campaign with lead magnets and re targeting audiences
✅ Created landing pages that aligned with ad messaging

The Results

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+115%

increase in website conversions in 90 days

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50%

lower cost-per-lead on Google Ads

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3.2x

return on ad spend (ROAS) across Meta Ads

50%

increase in new business obtained from online presence

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